Řízení vztahů se zákazníky v průmyslovém podniku
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Kotalová, Žaneta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
In my master’s project I will discuss the issue of customer relationship management in the organization ČEZ Customer Services, Ltd., which is part of the group controlled by ČEZ. Based on theoretical knowledge on how to keep customers and practical analysis of customer relationship management in the company will be suggested another possible solutions to improve to a closer relationship with customers. An integral part will be cost analysis, customer profitability and competition issues.
Description
Import 22/07/2015
Subject(s)
retention, CRM, strength of customer relationship, new trends, services, Brand strength, customer satisfaction, competition, the cost, profitability