Návrh obchodní strategie pro konkrétní podnik
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Fábíková, Eva
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Vysoká škola báňská - Technická univerzita Ostrava
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FÁBÍKOVÁ, Eva. Business Strategy Proposal for a Particular Enterprise. VŠB-TU Ostrava, EF, 2011. Supervisor: Ing. Blanka Poczatková, Ph.D., Thesis.
The subject of the thesis “Business Strategy Proposal for a Particular Enterprise“, is a analysis of the current situation of the company and formulating business strategy for next periods.
The thesis is divided into four chapters. The first part is based on professional literature. Thesis is aimed at theoretical overview of the creating business strategy and describes its individual components. The second part deals with characteristics of Lukáš Klein – Digipoint firm, for example development of the firm since 2000, position of the firm in the market. The third part concerns with analysis of the current situation and current business strategy of the company. In the fourth part is proposing the new business strategy for next periods. The final part proposes recommendations for the creation of a new business strategy.
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Import 04/07/2011
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Competition, Strategy, SWOT analysis, Position of the firm in the market, Analysis of current business strategy of the company, PESTE analysis, Porterův model, Innovation