Zlepšení tržní pozice společnosti ArcelorMittal Tubular Products Karviná a.s.

Abstract

The aim of this thesis is to conduct a detailed analysis of the marketing environment, and on that basis to develop proposals and recommendations which ArcelorMittal Tubular Products Karviná, a.s. could use to improve thein market position. In the theoretical part of thesis are characterized base sof SWOT particulary determinativ of the principles and concepts of analysis and the definitiv of external and internal imapcts. There in the practical part are analysis of the marketeng environment, individual aspects of the analysis are applied in conditions of the company. This analysis resulted in a comprehensive SWOT ananlysis and were used to determine strenghts and weaknesses of the company, as well as to identify opportunities and threats arising from the surrounding environment. After evaluating the situation, specific proposals and recommendations were made to improve market position and further development od the company.