Identifikace ohrožení a návrh krizové prevence vybraného podniku

Abstract

This diploma thesis is dealing with the identification of threats to company and subsequently crisis prevention. The aim is to apply selected methods to the company and then propose measures that eliminate the possibility of a crisis. The thesis is divided into two parts. The theoretical part introduces the basic terminology that relates to crisis and crisis management. The following are methods of strategic analysis. Specifically, five methods are selected to identify vulnerabilities in the company. In the practical part, the mentioned methods are applied to the selected company. Specifically, it is the company PLAKOR CZECH s.r.o., which operates in the automotive industry and manufactures plastic components for cars. Furthermore, the entire process is evaluated, and potential crisis outbreaks of the company are determined. For a more detailed analysis of these outbreaks, crisis scenarios are developed, in which the crisis is described more specifically, the trigger of the crisis is determined, the probability of the crisis and the impact of the crisis is also determined. Based on these scenarios, crises are assessed, and their assessment is introduced into the crisis matrix. The last chapter of this thesis contains recommendations and principles of crisis prevention of the company.