Návrh marketingové komunikace ubytovacího zařízení

Abstract

The diploma thesis deals with the marketing communication of the hostel Slunečnice in the city of Opava. The work consists of theoretical and practical part. In the theoretical part, the marketing communication is described. The description of the hostel Slunečnice can be also found there. The practical part is devoted to the questionnaire investigation. The questioning was carried out on respondents in Opava and its surroundings. The suggestions and recommendations, that arose on the ground of analysis results, are described in the final part of work. There is also a suggested budget for communication in this part of work.