Analýza efektivity ochutnávek jako formy podpory prodeje

Abstract

This thesis deals with analysing tasting effectiveness as sales promotion type. The main aim of this thesis is an analysis effectiveness of tasting in the supermarket or hypermarket and a measurement of increase in sales of products depending on tasting. In the theoretical part is explanation of characteristic retail market and sales promotion. The research method is hidden observation. The practical part is focused on analysis of collected data.