Posílení konkurenční pozice rodinné firmy

Abstract

Master thesis deals with the position of the company Algraf – reklamní agentura s.r.o. in the advertising market. Its goal is to evaluate the competitive position of the selected company and the competition and find recommendations to increase competitiveness and create a corporate strategy. The work consists of two parts. The theoretical part contains theoretical information about important concepts and analyzes, which are used for the analysis of competitors and selected companies. The practical part analyzes the position of the company Algraf – reklamní agentura s.r.o. in a competitive market and also contains recommendations resulting from individual analyzes. The conclusion summarizes the information obtained and basic recommendations for creating a corporate strategy, improving the company's presentation to the outside and strengthening its position in the market.