Analýza marketingové komunikace sportovního klubu

Abstract

Bachelor work is focused on the analysis of marketing communication sports club HC AZ Havířov including proposals for action. The work is divided into theoretical and practical. The theoretical part contains information about marketing and communicating information about the hockey club AZ Havířov and their marketing communications. It includes macro and micro applied to the city Havirov. Practical research work includes marketing communications AZ Havířov hockey club, including results and possible recommendations. The aim of this work is to analyze the current marketing communications club HC Havirov AZ. Research indicates that the current marketing communication is effective, but with new opportunities arose for improvement. These were submitted by my proposed recommendation. The resultstogether with their recommendations, I handed over the management to close scrutiny and possible implementation of my recommendations.