Podnikatelský plán pro malý podnik z odvětví zemědělské výroby

Abstract

The aim of this thesis was to create a business plan for an existing small family company based in the Moravian-Silesian Region. The work serves for clarification of the possibilities of using subsidies in sustainable farming and as a basis for the development of agricultural production and the subsequent expansion of livestock production. The company's products will be stock for breeding and fatted cattle bred in organic farming system with utilisation of surplus feed. The thesis was divided into theoretical and practical part. The theoretical part of the thesis describes the theoretical foundations of the business plan, defines the basic concepts, the current subsidy policy and describes the selected supports. The practical part of the thesis covers a specific business plan, in which the existing company, business opportunities, main goal, vision, mission and secondary goals were briefly described. Subsequently, the competition and external environment of the company was described by means of PESTLE analysis, followed by marketing mix, financial plan, SWOT analysis and analysis of possible risks.