Marketingový plán vrcholového florbalového klubu

Abstract

The main purpose of bachelor thesis was to analyze the current situation of the top floorball club and build a marketing plan. This bachelor thesis is divided into two main parts, theoretical and practical. The theoretical part shows explanations of key concepts such as the marketing plan, marketing, sports marketing, marketing planning, SWOT analysis, marketing mix. In the practical part is the club itself, its marketing plan, the club strengths and weaknesses and proposal of possible solutions. The target was achieved with a detailed marketing plan and SWOT analysis.