Implementace Balanced Scorecard jako metody řízení výkonnosti podniku

Abstract

The theme of this thesis is the Implementation of Balanced Scorecard as a Method of Company Performance Management. I have chosen a firm ABC with focus on international and domestic forwarding. The main point was to propose a new system of measuring corporate performance using Balanced Scorecard. The thesis consists of two parts. The first part includes theoretical progress borrowed from specialized literature. The practical part contains a description of company ABC, the current method of performance measurement and the company's vision. Then I have depicted each perspectives of the BSC of the company ABC and Porter's analysis of five competitive forces. On the basic of these analyses I defined objectives of the company ABC and their indicators. Then I depicted values of indicators and recommended strategic actions which are necessary to achieve strategic objectives.