Analýza chování studentů na trhu pohybových aktivit

Abstract

My Diploma thesis processes the topic of students' relation to sport. The aim of this thesis is to identify sports preferred by students of VŠB-TUO and specify factors, which influence students' relation to sport. The first part of this thesis briefly describes VŠB-TUO. This chapter focuses especially on the Physical Education and Sport Department, description of its activities and sports offer. The theoretical chapter is focused on the description of consumer behaviour and specifics of student consumer behaviour. The following part describes the methodology of data collecting necessary for analysis. There are research hypothesis introduced too. The analytics chapter is the largest. It consists of three units. The first of them examines, which sports are the most preferred by students and what relation to sport students have. The second subchapter analyses the relationship of students to sport and examines how certain factors affect this relationship. The third unit devotes to evaluation of determined hypothesis. The last chapter contains suggestions and recommendation for the Physical Education and Sport Department, which ensue from the analyse results.