Návrh marketingové komunikace pro neziskovou organizaci

Abstract

The aim of this Master’s thesis was to desing a marketing communication for a non-profit organization at VŠB-TUO. The theoretical part contains a description of various marketing communication tools. Non-profit sector characteristics and the examined organization, the Báňská football league, are described.. A marketing survey was sent out to respondents and its results were then analysed. Based on the analysis, specific recommendations and suggestions were drown out. These ways of improvement in the field of marketing communication tools, advertising, PR, personal sales and digital media were given to the examined organization.