Zhodnocení konkurenceschopnosti strojírenského podniku
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Vysoká škola báňská - Technická univerzita Ostrava
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The aim of the diploma thesis is to evaluate the competitiveness, competitive advantages and disadvantages of the engineering company. The first part of the thesis is theoretical and is focused on explaining the basic concepts and methods related with evaluation of competitiveness and finding the competitive advantages of the company. The second part of the thesis includes introductions of a selected company, application of analyzes to the chosen company from the theoretical part of the thesis together with suggestions and recommendations for the company.
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competitiveness, competition, competitive advantage, financial analysis, intellectual capital, customers, suppliers, Porter, PEST analysis, enterprise, firm, company, industry, engineering