Designing Marketing Communication for Enrollment of Chinese Students at the Faculty of Economics

Abstract

Higher education market already become one of the most important sectors in today’s global economy, Universities today are increasingly competing for international students in response to trends in global student mobility. Under this circumstance, compare to the global trend, Czech universities consider just at beginning stage,The VŠB-EkF Technical University of Ostrava Faculty of Economic has signed bilateral cooperation contract with Hubei University of Technology in China. Thus, how to ensure the success of the programme became the major task and within the problem marketing communication is the most needed aspect to be address.