Designing Marketing Communication for Enrollment of Chinese Students at the Faculty of Economics
| dc.contributor.advisor | Spáčil, Vojtěch | cs |
| dc.contributor.author | Xiong, Wei | cs |
| dc.contributor.referee | Heczková, Lenka | cs |
| dc.date.accepted | 2011-05-25 | cs |
| dc.date.accessioned | 2011-06-30T11:35:58Z | |
| dc.date.available | 2011-06-30T11:35:58Z | |
| dc.date.issued | 2011 | cs |
| dc.description | Import 04/07/2011 | cs |
| dc.description.abstract | Higher education market already become one of the most important sectors in today’s global economy, Universities today are increasingly competing for international students in response to trends in global student mobility. Under this circumstance, compare to the global trend, Czech universities consider just at beginning stage,The VŠB-EkF Technical University of Ostrava Faculty of Economic has signed bilateral cooperation contract with Hubei University of Technology in China. Thus, how to ensure the success of the programme became the major task and within the problem marketing communication is the most needed aspect to be address. | en |
| dc.description.abstract | Higher education market already become one of the most important sectors in today’s global economy, Universities today are increasingly competing for international students in response to trends in global student mobility. Under this circumstance, compare to the global trend, Czech universities consider just at beginning stage,The VŠB-EkF Technical University of Ostrava Faculty of Economic has signed bilateral cooperation contract with Hubei University of Technology in China. Thus, how to ensure the success of the programme became the major task and within the problem marketing communication is the most needed aspect to be address. | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | cs |
| dc.description.result | velmi dobře | cs |
| dc.format.extent | 1633386 bytes | cs |
| dc.format.mimetype | application/pdf | cs |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | XIO0001_EKF_N6208_6208T062_2011 | |
| dc.identifier.uri | http://hdl.handle.net/10084/85384 | |
| dc.language.iso | en | cs |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.rights.access | openAccess | |
| dc.subject | Higher education, Marketing Communication, Student exchange, China, Exchange students | en |
| dc.subject | Higher education, Marketing Communication, Student exchange, China, Exchange students | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.thesis.degree-level | Magisterský studijní program | cs |
| dc.thesis.degree-name | Ing. | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.title | Designing Marketing Communication for Enrollment of Chinese Students at the Faculty of Economics | en |
| dc.title.alternative | Návrh marketingové komunikace pro akvizici čínských studentů na Ekonomickou fakultu | cs |
| dc.type | Diplomová práce | cs |
Files
Original bundle
1 - 4 out of 4 results
Loading...
- Name:
- XIO0001_EKF_N6208_6208T062_2011.pdf
- Size:
- 1.56 MB
- Format:
- Adobe Portable Document Format
Loading...
- Name:
- XIO0001_EKF_N6208_6208T062_2011_zadani.pdf
- Size:
- 580.39 KB
- Format:
- Adobe Portable Document Format
Loading...
- Name:
- XIO0001_EKF_N6208_6208T062_2011_posudek_vedouci_Spacil_Vojtech.xls
- Size:
- 28.5 KB
- Format:
- Microsoft Excel
- Description:
- Posudek vedoucího – Spáčil, Vojtěch
Loading...
- Name:
- XIO0001_EKF_N6208_6208T062_2011_posudek_oponent_Heczkova_Lenka.DOC
- Size:
- 30 KB
- Format:
- Microsoft Word
- Description:
- Posudek oponenta – Heczková, Lenka