Analýza potenciálu trhu měst a regionů pro investory

Abstract

My bachelor thesis is Market Potential Analysis for Investors within Municipalities and Regions. The aim of my thesis is to find out an opinion of municipalities and regions to investor´s priorities, which have a role in their decision where to run a business. And compare this opinion with what municipalities and regions offer to investors. Then if it considers itself attractive and which marketing activities does it use to be noticed. And finally, whether they use the money from the European Union and other grants. Responses were analyzed. In consequence of the results, I offered suggestions and recommendations in the last chapter.