Návrh marketingové komunikace pro polskou základní školu

Abstract

The objective of my thesis was to design marketing communication for the polish primary school towards the parents of current and potential pupils. After market research, I decided to expand the target groups of elementary school pupils. I compiled the characteristics of the non-profit organization and the marketing environment. I focused on the theoretical bases of marketing communications, I analyze the current marketing communication and subsequent marketing research. The research was conducted through personal interviews. Primary data from marketing research, I worked with Microsoft Excel and SPSS for Windows. Based on analysis and research, I propose recommendations regarding the marketing communication.