Marketingová komunikační strategie

Abstract

With still evolving market economy is also hardly changing the whole line of long time market stereotypes, that good wares are sold themselves. In these days about commercial success does not decide only the price. Strategic position in business was taken over Marketing. This type of science yields long time success, if it is convenient applied. This bachelor thesis, worked out in DHL Freight company providing delivery service in relative huge economy space, is devoting to opportunities how to get in home and global markets and dwell on them for a long time. Firstly, the part of thesis is not only the evaluation of current use marketing strategy in internal and external conditions of that company, but secondly the suggestion of optimalization contemporary state, thanks to him could the commercial success further improve.