Srovnání kvality maloobchodních řetězců
Loading...
Files
Downloads
10
Date issued
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská – Technická univerzita Ostrava
Location
Signature
Abstract
This diploma thesis focuses on the analysis of the quality of selected retail chains. At the beginning, the theoretical background related to services and quality is presented. Subsequently, the specifics of retail sales and the current situation of the retail chain market in the Czech Republic are described. The primary data are obtained using a questionnaire and then analyzed using the SERVQUAL method.
Description
Subject(s)
customer, retail, quality, questionnaire, SERVQUAL