Návrh marketingové komunikace fitness pro ženy

Abstract

The aim of this thesis is the optimal marketing communication design of fitness for women. The thesis is characterized fitness market, where it is described strengthening and the psychology of women in fitness, characterized fitness Expreska, analyzed macroeconomic environment and subjects of market fitness, where the most important part is the analysis of competition. The next chapter, theoretical bases of marketing communications, is focused on communication models, marketing communication of services, and in the description of the elements of the communication mix. There are used different sources, which are compared with each other. The thesis is using marketing research, where, through the questionnaire and subsequent analysis of the results of the research is designed an optimal marketing communications of fitness for women.