Analýza marketingové komunikace autosalonu

Abstract

The bachelor's thesis focuses on the analysis of marketing communication of a selected car showroom carried out by means of a questionnaire survey. The theoretical part defines concepts such as marketing communication, integrated marketing communication, communication process and communication mix together with its tools. The next part characterizes the car showroom AUTOBEDY s.r.o. and further describes the methodology of data collection of marketing research. Subsequently, an analysis of the marketing communication of the car showroom is performed. In conclusion, the thesis suggestions and recommendations are made to improve the company's marketing communication.