Analýza image značek psích krmiv

Abstract

This thesis deals with brands awareness analysis of the dog food. The aim of the thesis was to analyze image of each brand dog food with respect to various aspects and determine the relevance of each aspects of the customer’s perspective. This analysis was conducted from a general perspective of target customers and a perspective of customers who use individual brands. For this analysis were selected four brands of the dog food. Thesis is divided into theoretical and practical part. In the theoretical part is characterized market of the dog food and defined terms associated with brand management. In the practical part is image analysis together with a recommendation for each brand.