Marketingový průzkum v oblasti výrobního sortimentu se zaměřením na celkovou strategii firmy Flair, a.s.

Abstract

The Bachelor thesis is focused on the air-conditioning marketing survey and product range oriented on overall business strategy of the Flair Inc. The aim of the Thesis was to analyse the marketing planning of the Flair Inc. and to propose and advise possible innovative improvements. The first part of the Thesis synthesises theoretical backgrounds dealing with marketing basis and procedures for marketing plan generation. The second part is focused on the company Flair, Inc.; on its current marketing planning and follow-up survey comparison in given fields. Based on the analyses, possible improvements in marketing planning were proposed.