Zpracování a zhodnocení podnikatelského plánu

Abstract

Bachelor thesis is focused on a creation and evalution of a business plan. The theoretical part defines the basic concepts, then explains individual parts of the bussines plan. Special attention is paid to the description of analysis which are used. The main goal of bachelor thesis is creation and evalution of a business plan, which is focused on production and distribution of a multifunctional mobile application that will be used mostly by fitness trainers for creating training plans. The practical part contains 5 analyzes. These are Porter model, PEST, stakeholders analysis, financial and SWOT analysis. At the end of the thesis are summarized all findings from the barchelor thesis, which were based on analyzes and it is stated that the main goal has been achieved.