Návrh strategie vybrané obchodní společnosti

Abstract

The work is focused on making a strategic analysis of a choice business company in objective to design scenarios for future development and recommendations for management of company. Based on the literature, the theoretical part clarifies the basic concepts related to the topic of the thesis. These are methods of analysis of the internal and external surroundings of the company, methods of identification of capabilities and resources of the company. The analysis tools used are PEST analysis, Porter's model of five forces, internal analysis and summarized using SWOT analysis. The analysis is processed by the company VÍTKOVICE HAMMERING a.s., which deals with the production of forged semi-finished products and the processing of special alloys.