Hodnocení výkonnosti podniku pomocí metody Balanced Scorecard
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Jančová, Zuzana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This thesis is focused on methods that are used in evaluating business performance, detailed on Balanced Scorecard model. The aim of this thesis is to analyze the current state of implementation of the Balanced Scorecard model in BONATRANS GROUP company. Also do own research on corporate strategy and the Balanced Scorecard model in this company. The first section summarizes the theoretical knowledge. The practical part describes the process and the current state of implementation of the Balanced Scorecard model in the BONATRANS GROUP a.s. In conclusion are listed risks of using the Balanced Scorecard model in this company and suggestion to prevent them .
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Import 30/10/2012
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Strategic management, business performance, the Balanced Scorecard, corporate strategy, strategic objectives, strategic map