Analýza vlivu PPC/Facebook reklamy na ekonomiku podniku
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
This bachelor thesis represents the analysis of the influence of PPC / Facebook advertising on economics of the selected company.
Firstly, in the theoretical phase, there are introduced the basic concepts and methods.
Secondly, in the practical part there are presented the results of the analysis and the impact of PPC and Facebook advertising in businesses
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Financial analysis, PPC Advertising, Facebook advertising, liquidity, rentability, internet