Analýza vlivu PPC/Facebook reklamy na ekonomiku podniku
| dc.contributor.advisor | Kašík, Josef | |
| dc.contributor.author | Ličko, Igor | |
| dc.contributor.referee | Sikorová, Andrea | |
| dc.date.accepted | 2021-06-01 | |
| dc.date.accessioned | 2021-07-15T09:27:14Z | |
| dc.date.available | 2021-07-15T09:27:14Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | Tato bakalářská práce se zabývá abalýzou vlivu PPC/Facebook reklamy na ekonomiku vybraného podniku. V teoretické fázi jsou představeny základní pojmy a metody, které byly využity. Praktická část pak reprezentuje výsledky analýzy a vlivu PPC a Facebook reklamy na podniky | cs |
| dc.description.abstract | This bachelor thesis represents the analysis of the influence of PPC / Facebook advertising on economics of the selected company. Firstly, in the theoretical phase, there are introduced the basic concepts and methods. Secondly, in the practical part there are presented the results of the analysis and the impact of PPC and Facebook advertising in businesses | en |
| dc.description.department | 152 - Katedra podnikohospodářská | cs |
| dc.description.result | výborně | cs |
| dc.format.extent | 1766957 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.other | OSD002 | |
| dc.identifier.sender | S2751 | |
| dc.identifier.thesis | LIC0079_EKF_B6208_6208R020_2021 | |
| dc.identifier.uri | http://hdl.handle.net/10084/143244 | |
| dc.language.iso | cs | |
| dc.publisher | Vysoká škola báňská – Technická univerzita Ostrava | cs |
| dc.rights.access | openAccess | |
| dc.subject | Finanční analýza | cs |
| dc.subject | PPC Reklama | cs |
| dc.subject | Facebook reklama | cs |
| dc.subject | likvidita | cs |
| dc.subject | rentabilita | cs |
| dc.subject | internet | cs |
| dc.subject | Financial analysis | en |
| dc.subject | PPC Advertising | en |
| dc.subject | Facebook advertising | en |
| dc.subject | liquidity | en |
| dc.subject | rentability | en |
| dc.subject | internet | en |
| dc.thesis.degree-branch | Ekonomika podniku | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská – Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-name | Bc. | |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.title | Analýza vlivu PPC/Facebook reklamy na ekonomiku podniku | cs |
| dc.title.alternative | Analysis of the Influence of PPC/Facebook Advertising on a Company's Economy | en |
| dc.type | Bakalářská práce | cs |
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