Analýza a implementace PPC reklamního systému

Abstract

In this bachelor thesis I analyse already existing advertising systems for implementation of my own web application of advertising system. This thesis describes the ad system, how it works, what ad format types it can offer, how it chooses relevant ad for display and how to deal with click fraud on a website. Further described in work are individual advertising systems (Google Ads, Seznam Sklik, Facebook Ads, Twitter Ads, LinkedIn Ads, Etarget), technologies used in development of an advertising systems like search engines (Apache Lucene, Solr, ElasticSearch) and databases (Redis, Memcahe, MySQL memory tables). In addition to describing advertising systems, the goal is to design and implement my own advertising system as a web application in a C# programming language.