Analýza a implementace PPC reklamního systému
| dc.contributor.advisor | Fasuga, Radoslav | |
| dc.contributor.author | Černý, Roman | |
| dc.contributor.referee | Holub, Libor | |
| dc.date.accepted | 2019-05-27 | |
| dc.date.accessioned | 2019-06-26T04:33:53Z | |
| dc.date.available | 2019-06-26T04:33:53Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | V této bakalářské práci analyzuji již existující reklamní systémy pro následnou implementaci webové aplikace vlastního reklamního systému. Práce popisuje, co je to reklamní systém, jak funguje, jaké formáty reklam může nabízet a jejich definici, výběr reklamy pro zobrazení a jak se lze vypořádat s neplatným provozem na webu. Dále jsou v práci popsány jednotlivé reklamní systémy (Google Ads, Seznam Sklik, Facebook Ads, Twitter Ads, LinkedIn Ads, Etarget) a technologie používané při vývoji reklamních systémů, vyhledávače (Apache Lucene, Solr, ElasticSearch) a databáze (Redis, Memcahe, MySQL memory tabulky). Cílem je kromě popsání reklamních systému také návrh a implementace vlastního reklamního systému jako webovou aplikaci v jazyce C#. | cs |
| dc.description.abstract | In this bachelor thesis I analyse already existing advertising systems for implementation of my own web application of advertising system. This thesis describes the ad system, how it works, what ad format types it can offer, how it chooses relevant ad for display and how to deal with click fraud on a website. Further described in work are individual advertising systems (Google Ads, Seznam Sklik, Facebook Ads, Twitter Ads, LinkedIn Ads, Etarget), technologies used in development of an advertising systems like search engines (Apache Lucene, Solr, ElasticSearch) and databases (Redis, Memcahe, MySQL memory tables). In addition to describing advertising systems, the goal is to design and implement my own advertising system as a web application in a C# programming language. | en |
| dc.description.department | 460 - Katedra informatiky | cs |
| dc.description.result | dobře | cs |
| dc.format.extent | 3351092 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.other | OSD002 | |
| dc.identifier.sender | S2724 | |
| dc.identifier.thesis | CER0386_FEI_B2647_2612R025_2019 | |
| dc.identifier.uri | http://hdl.handle.net/10084/136277 | |
| dc.language.iso | cs | |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.rights.access | openAccess | |
| dc.subject | Reklamní systém | cs |
| dc.subject | Obsahová síť | cs |
| dc.subject | Vyhledávací síť | cs |
| dc.subject | Google Adsense | cs |
| dc.subject | Facebook Ads | cs |
| dc.subject | Google Ads | cs |
| dc.subject | Google AdWords | cs |
| dc.subject | Seznam Sklik | cs |
| dc.subject | Sklik Partner | cs |
| dc.subject | Twitter Ads | cs |
| dc.subject | LinkedIn Ads | cs |
| dc.subject | Etarget | cs |
| dc.subject | Remarketing | cs |
| dc.subject | Retargeting | cs |
| dc.subject | Google Analytics | cs |
| dc.subject | Click Fraud | cs |
| dc.subject | Botnet | cs |
| dc.subject | Crawler | cs |
| dc.subject | Apache Lucene | cs |
| dc.subject | Apache Solr | cs |
| dc.subject | ElasticSearch | cs |
| dc.subject | Redis | cs |
| dc.subject | NoSQL | cs |
| dc.subject | Key-value | cs |
| dc.subject | MySQL memory tabulky | cs |
| dc.subject | Metronic | cs |
| dc.subject | Advertising system | en |
| dc.subject | Display network | en |
| dc.subject | Search network | en |
| dc.subject | Google Adsense | en |
| dc.subject | Facebook Ads | en |
| dc.subject | Google Ads | en |
| dc.subject | Google AdWords | en |
| dc.subject | Seznam Sklik | en |
| dc.subject | Seznam Partner | en |
| dc.subject | Twitter Ads | en |
| dc.subject | LinkedIn Ads | en |
| dc.subject | Etarget | en |
| dc.subject | Remarketing | en |
| dc.subject | Retargeting | en |
| dc.subject | Google Analytics | en |
| dc.subject | Click Fraud | en |
| dc.subject | Botnet | en |
| dc.subject | Crawler | en |
| dc.subject | Apache Lucene | en |
| dc.subject | Apache Solr | en |
| dc.subject | ElasticSearch | en |
| dc.subject | Redis | en |
| dc.subject | NoSQL | en |
| dc.subject | Key-value | en |
| dc.subject | MySQL memory tables | en |
| dc.subject | Metronic | en |
| dc.thesis.degree-branch | Informatika a výpočetní technika | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Fakulta elektrotechniky a informatiky | cs |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-name | Bc. | |
| dc.thesis.degree-program | Informační a komunikační technologie | cs |
| dc.title | Analýza a implementace PPC reklamního systému | cs |
| dc.title.alternative | Analysis and Implementation of PPC Advertising System | en |
| dc.type | Bakalářská práce | cs |
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