Optimization of Time Efficiency, Quality and Sustainability in the Supply Chain

Abstract

The bachelor thesis is about the analysis of three different aspects of a supply chain. The supply chain suitable for study is Colgate-Palmolive based in New York, USA. The chapters include a general overview of the supply chain in terms of history and focus first. Then analysis of the current state of the organization with respect to regional distribution, market share and financial health of the company worldwide. To carry quality analysis, I chose to focus on the US market and conduct in depth research on the toothpaste industry in which Colgate is a major competitor. The statistics and results were retrieved form real time customer reviews in correlation with marketing claims of the product chosen. Last, sustainability analysis was conducted on three levels. The analytical part identified areas of improvement. The final chapter consists of my suggestions to improve the performance of the supply chain.