Návrh komunikační strategie nákupu v internetovém prostředí

Abstract

The object of this submitted thesis is a plan for better communication strategy of purchasing commodities between supplier and customer in current internet place of company VÍTKOVICE HEAVY MACHINERY a.s. (further VHM). This Work is written in two parts, and thats theoretical and practical. In theoretical part are characteristical basic terms regarding the buying and internet marketing. In practical part is the key chapter an analysis of present business communication, where on the main known shortages are proposed appropriate solutions.