Inovačné stratégie vybraného strojárskeho podniku

Abstract

The diploma thesis deals with the analysis of strategic goals and innovation strategy of the company Schaeffler Kysuce s.r.o., this analysis includes an analysis of the external and internal environment of the company and an internal analysis of the company, including financial analysis. The transferred findings are summarized in the SWOT analysis. Subsequ-ently, based on the information obtained, proposals and recommendations for the further development of the company are presented.

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Subject(s)

Innovation, strategies, strategic goals, Porter's model of five competitive for-ces, Pest analysis, SWOT analysis, analysis of business resources, financial analysis.

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