CRM ve společnosti Slovácké strojírny, a.s.

Abstract

This thesis deals with the relations in the society Slovácké strojírny a.s. enterprise 9. Start of work is devoted to the theoretical explanation of the concept of customer relationship management, and a description of the methods needed for the job. Furthermore, the company introduced Slovácké strojirny a.s. enterprise 9 and the analysis of customer relationships. Finally follows survey of customer needs, their evaluation and the design of improved customer relationship management.