Příprava podmínek pro zahájení výroby nového produktu

Abstract

Master thesis is focusing on the technical, business, legal and marketing preparation of machinery devices. Introduction of this thesis is about characterising the technical preparation of the production process and protection of the product in a wider sense. Furthermore informs about the legal forms of entrepreneurship, how to analyze market behaviour and describes marketing tools. A description of the chosen prototype is closing the first chapter. Next chapter speaks about analysing and summarizing the production sequence, issuing and handling of certificates and patents and managing marketing communication. The outcome of analysis implies possibilities and suggestions for realization of key conditions for the product to be produced serialy. Conclusion is focusing anf presenting the evaluations of the analysis and suggestions.